NDM Post 20

Marketers turning further from traditional media, study shows

Study shows that Advertisers are moving away from traditional media such as print and TV stating that their money is being wasted on them. They said they would rather move to new digital media using advertising online using sites such as Google and social media sites, polls were taken annually for the past 9 years by research firm Ipsos Reid consisting of an overall of 3000 Marketers and Ad Agencies.

How marketers intend to change spending, on a constant budget

Online: +74 per cent

Social media: +72 per cent

Mobile: +69 per cent

E-mail: +24 per cent

Out of home (billboards, transit posters, etc.): –9 per cent

TV: –24 per cent

Radio: –27 per cent

Direct mail: –31 per cent

Print: –39 per cent

Where online marketing spending is going to increase

59 per cent: Branded content

58 per cent: Online video

56 per cent: Search

42 per cent: Display (such as banner ads) purchased through programmatic or real-time (automated) bidding

27 per cent: Display purchased through a cost-per-impression model

Where social media marketing spending is going to increase

70 per cent: Facebook

70 per cent: Twitter

59 per cent: YouTube

43 per cent: LinkedIn

37 per cent: Instagram

22 per cent: Pinterest

15 per cent: Google+

The move to advertising online is a great and cheaper move for marketers and ad agencies as they can move away from spending hundreds to thousand to get space or a page in the news paper / magazines and create a twitter page and advertise using hashtags etcetera 
http://www.theglobeandmail.com/report-on-business/marketers-turn-further-from-traditional-media-study-shows/article21299043/