NDM Post 47

Rupert Murdoch's grandson launches an audio news app

Rupert Murdoch’s grandson, James MacLeod, is following in the family footsteps as co-founder of a new news app called Clippet, It’s an audio news service that offers their target audience - “millennials” (aka 18 to 28-year-olds) - quick-fire stories on mobile lasting approximately a minute. MacLeod and Grace Regan, both aged 23, launched Clippet last September, but Murdoch’s News Corp has not provided any of the funding.

“I wanted something that would give me short summaries of news I was interested in, which would let me dive in deep if I wanted”.

Unlike BuzzFeed, Vox and Vice, which are all increasingly investing in original journalism, Clippet summarises the main issues of the day reported elsewhere in what is thought to be an accessible way.