NDM Post 8

Twitter to target film advertising to users tweeting about related movies

This article talks about a new method of advertising on Twitter. It was called a big influence of movies, as people review and makes choice on twitter about films and even find out about new films on twitter. So twitter like Goggle is introducing AdWords a system that recognises film industry related words including mass corporations like marvel and advertise anything related to thee word they have tweeted such as other superhero genre related film and other marvel film

- Twitter is a major influence on movie choice

- Twitter is trying to capitalise on that massive global conversation, by feeding relevant advertising to the people talking about certain films

- Long used by Google via its AdWords technology, is being rolled out across social networks

The use of the technology is great and is a potential money making scheme for twitter which will allow it to grow larger as a company. This is an example of Pareto's Law stating that 20 percent controls the other 80, Twitter is discreetly influencing people to watch certain film that they know they would like i a sense controlling what they do however the 2 step flow model works it way in to this stating that they pick and choose.

http://www.theguardian.com/film/2014/sep/26/twitter-targeted-film-advertising